CLHMS ® -- Certified Luxury Home Marketing Specialist: Buying and selling distinctive properties requires unique skills and marketing competencies. This Dallas, Texas based Real Estate Institute is a private firm (Laurie Moore-Moore, Founder and Board Chairman, Waco Moore, CEO) recognized throughout the US and internationally as the leader in providing extensive, effective training programs in the luxury home arena. Certification as a "Luxury Home Marketing Specialist" or CLHMS ® is awarded to a very select group of professional agents with demonstrated expertise and a solid track record in real estate sales. Individuals who have met demanding performance requirements assisting affluent clients achieve their real estate goals. Institute training focuses on effective monitoring of high end market conditions, consumer needs and expectations, trend identification, demographic and psychographic characteristics of affluent buyers & sellers, and how best to address the unique needs of an elite clientele and their exceptional properties.